The Internet’s sewing bestie, Syd Graham, was ready to level up from Etsy, so I helped her build out a full brand identity and a new Shopify site stacked with ecommerce features. The brand drew on Sydney’s iconic patterns and personal style — blues and creams, colorful patchwork, and lots of gingham! The new website serves as Syd’s online sales platform, but also provides a “hub” landing page for each of her patterns, stuffed with tricks, tips, and hacks to make your own dream wardrobe.

View Live Site →